Product Manager

Product Manager

Job Title: Product Manager
Contract Type: Permanent
Location: Gauteng
Reference: JN -122019-19084
Contact Name: Adrian Erfort
Contact Email:
Job Published: January 22, 2020 15:30

Job Description

Major Areas of Accountability

  • Conduct regular product portfolio analysis and make recommendations on strategic and tactical plans to align with shifts/trends in the market
  • Maintain a solid understanding of the market by monitoring the competitive market, pricing, and reimbursement information, identifying trends or changes that will impact business, and recommending actions and contingency plans to maximize opportunities.
  • Understands the market dynamics, user demographics, advisory bodies and KOL within the marketplace. Initiates and optimise relationships with KOL’s and patient Associations
  • Manage the development and execution of new product launches to help promote new business opportunities, growth and financial profitability
  • Create and implement marketing programs and market develop initiatives; which are targeted at key customers to grow the business
  • Drive the development of business strategies by capturing and mining market insight and translating it into actionable, differentiated programs
  • Gathers customer feedback on product attributes and prototype suggestions for both current and next generation products
  • Proactively manage downstream product needs in support of South African marketing strategies and provide market assessments and sales expectations for upstream products to Global Marketing to prepare for future product launches
  • Develop product promotional materials to support product launches, campaigns, product education, and product commercialization materials, including packaging and labelling
  • Champion product commercialization activities across many business functional areas, including Executive Management, Global and Local Marketing, Field Sales, National Accounts, Supply Chain, Legal and Regulatory Affairs, Finance, and Research & Development
  • Develop pricing strategy through analysis of internal and external variables impacting brand profitability Manage portfolio and SKU rationalization
  • Develop and support sales training and materials, clearly communicating objectives and recommended priorities to achieve sales growth. Prepares and presents materials at the National and Regional Sales Events
  • Manage distribution channel marketing initiatives, including product catalogues, press releases, and advertising schedules, as well as coordinates and implements industry tradeshows on an annual basis
  • Ensure all programs are aligned with the company’s vision, business objectives, and corporate brand. Work with the Marketing team to ensure downstream marketing strategy.

Essential Qualifications

  • BS/BA in Business or Marketing, MBA preferred
  • 4+ years Marketing experience, preferably in the healthcare field
  • Previous sales experience preferred
  • Approximately 25-30% travel (1-2 times International per year, 2 times per month national per year)

Required Knowledge, Skills and Abilities

  • Demonstrated ability to work across functions to prioritize and drive strategic objectives
  • Excellent oral and written communication skills preferred
  • A high degree of initiative and self-motivation with a strong sense of accountability
  • Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence Aptitude to successfully prioritize and manage multiple tasks while adhering to deadlines
  • Microsoft Word, Excel, PowerPoint proficiency required

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