SEO Specialist

SEO Specialist

Job Title: SEO Specialist
Location: Gauteng
Salary: 360000.00
Reference: JN -072017-9136
Job Published: September 11, 2017 09:54

Job Description

Job description
Our client is looking for an SEO specialist to join their growing in-house marketing team.  The ideal candidate will be able to perform in-depth SEO technical audits; present transparent, understandable recommendations to their clients and all types of stakeholders and stay on top of SEO trends to help clients stay competitive well into the future.

Company Description
Insurance/Financial services industry
Key responsibilities
  • Track, report and analyse website analytics
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy if and when required
  • Work with the development team to ensure SEO best practices are properly implemented on a newly developed code 
  • Work with copy writing and the marketing team to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Define and implement search marketing strategies and activities
  • Assess websites and tools to recommend keywords, link strategies, and web analytics
The successful candidate must have/be:
  • Relevant qualification in marketing and technical discipline
  • Proven SEO experience 
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, webmaster tools, rank tracker, heat maps, etc.)
  • Experience with A/B and multivariate experiments
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Measure the success of SEO campaigns with use of web analytics and SEO 
  • Prepare executive-ready reporting of SEO campaign performance 
  • Three to five years of relevant SEO experience 
  • Knowledge of HTML, JavaScript and CSS
  • Sound technical understanding of how search engines, web servers and user agents work 
  • Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools and technologies 
  • Excellent presentation, communication, analytical and problem-solving skills 
  • Excellent reporting skills a definite requirement 
Personal Skills/Attributes:
  • A disciplined hunger for greatness
  • Self-starter with strong organisational and time management skills
  • High level of attention to detail
  • Results and deadline driven, as well as a team player
  • Self-motivated and proactive
  • Ability to clearly understand briefs
  • Good communication skills.
  • Must be a resourceful person able to find elegant solutions in an environment where new challenges often arise
  • When confronted with a required outcome, you easily see alternative possible options for achieving the desired result and most often select the best route, advising and making alternative suggestions where these will produce a better long-term outcome
  • Ability to work well under pressure, with tight deadlines, high-quality production output standards and demands
  • Excellent analytical, organisational, project management and time management skills
  • Passion for SEO and internet marketing
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity and self-motivation 
Salary negotiable based on experience. Budget capped at R360 000 p/a
Medical Aid contribution of up to R1000 (Included in CTC)
RA contribution (Included in CTC)

Foreign nationals are welcome to apply subject to all documentation being correct.
Re locator's are welcome to apply baring in mind that relocation costs are at your own account
Interview process is a 3 step process consisting of a soft-skill interview, technical assessment and final interview with the GM.

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