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Social Media Strategist / Content Creator

Social Media Strategist / Content Creator

Job Title: Social Media Strategist / Content Creator
Location: Western Cape
Industry:
Reference: JN -072019-17124
Contact Name: Nicole Vine
Contact Email: nicole.vine@peoplesolved.com
Job Published: August 21, 2019 10:27

Job Description

Social strategy and execution

  • Develop and execute Paid Social Media strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management, platform selection, and reporting
  • Implement and optimise Social Media campaigns across all required platforms
  • Channels to be utilised: FB, Twitter, Instagram, YouTube and LinkedIn
  • Implement and optimise re-marketing campaigns across platforms
  • Increase ROI, quality of leads and cost effectiveness of future PPC activities
  • Work with graphic designers to create and optimise social media adverts
  • Drive optimisation innovation and proactivity in the approach to campaign performance
  • Monitor and report back on campaign performance
  • Provide user research to refine social media strategies
  • Improve the efficiency of ongoing portfolio marketing
  • Identify and develop pitch campaigns to acquire new clients
  • Develop budgets to set-up and maintain existing and future social campaigns with relevant KPI’s in place
  • Assisting in the creation of a communication strategies

 

Metrics and reporting

  • Should have an in-depth knowledge of extracting raw data from paid and generic social campaigns and reformat for management and client reporting

 

Content creation

  • Monthly content calendar creation for clients
  • Ad hoc post creation
  • Work with web team to develop landing pages for Social Media and re-marketing campaigns
  • Manage image sourcing process (we do have a community manager who performs this function)
  • Post publishing
  • Facebook paid
  • Advert Creation
  • Activations (budget allocation/audience targeting)
  • Remarking (across FB & Insta)

 

Community management

  • Managing social media moderation (we do have a community manager)
  • Inbox message response (we do have a community manager)
  • Hashtag response (we do have a community manager)
  • TripAdvisor and Google My Business message response
  • Monitoring clients reputation across social media platforms (we do have a community manager)
  • Engaging in client-focused online conversations in a tone and style appropriate to the brand (we do have a community manager)

 

Influencer management

  • Identify influencer opportunities
  • Managing influencers for content creation and posting

 

Copywriting

  • Write engaging, accurate and on-message content appropriate to social media channels and audiences.
  • Creation of website content
  • Optimising existing content to make it suitable for web
  • Ad hoc content creation such as notices, letters, emails etc
  • Compiling collateral and writing copy for external and internal newsletters and blogs

 

Proofreading

  • Website content
  • Presentations
  • Legal documents
  • Adverts

 

Social Media Strategist/Manager will possess:

  • A results driven attitude
  • A BS/BA degree in a related field (communication, journalism or business majors)
  • More than 5 years of relevant experience in a digital industry
  • The ability to work on multiple projects simultaneously
  • Good communication skills, and a knack for research and writing
  • Confident to pitch ideas and gain support

 

Essential requirements include

  • Be strong on performance measurement, achieving KPI's and reporting
  • Expert understanding of the Facebook advertising suite (Facebook Ads Manager)
  • A good understanding of Google Analytics
  • A good understanding of email marketing software
  • A basic understanding of SEO

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